If you are a web designer but don’t know anything about SEO you will find this article useful. The web design industry is getting more competitive when more non-designers are claiming that they are doing web design for businesses. You, as a web designer will need to learn and provide more in order to survive in this competitive industry. SEO is one of those things that a web designer should know but most still don’t. If you are one of these people you need get some books, read forum posts, maybe go a seminar or two to gain some understanding of this area.
So if you offer freelance web design services currently, then you will be able to add SEO services to make you more valuable to clients. But before you start offering your services with SEO you should get your own site ranking well first. That way you can show the client that you can actually do the work. I will give you some tips to get you started quickly. These are the foundation of SEO and most websites will required these to succeed in the SEO game.
The first one is submitting your website to web and article directories. This step will help in getting your website indexed as well as setting up a good foundation of back links. It’s almost like the old saying of “start low and build it up as time goes by”. Bear in mind this step can be very boring and time consuming if you do it all by hand, manually I mean. If you are smart you already know the answer, that is to use an automatic directory submission tool. There are so many floating around the internet so you need to do some research and read some reviews before deciding on which one to purchase.
After you have submitted to some web and article directories you need to move on to the blogging step. Again, this is very simple to do, but time consuming. You can either start a blog with an online service like Blogspot, or you can download WordPress and install it on your own server. The latter is the recommended method because you will have total control over your files and posts. Also, you can do more things to it, such as adding plugins and changing the themes. Blogging is a long term investment, you need to write often and promote it at the same time, but the effort will pay off once the traffic start to flow in from the search engines.
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I def agree with your point of getting your feet wet and gaining some ranking spots before going around and offering SEO as a service. So many new profs have no background or visible ranking to back up their promises… Great points on where to start! Thanks for sharing!